Hi

I would like to suggest a feature such as Heat Map.

Which would enable the marketers to know which part of their website gets the most click and which links through a Graphical Interface

For e.g. check out the ScreenShot of a sample Heat Map.




Sergey, is this possible for you to add it into Stuffed Tracker as it would further enhance the tracker's ability of reporting the visitors behavious.

isn't heat map an eye tracking tool? you'd need hardware, and test groups for this kind of stuff. Maybe you can have heatmaps for mouse pointers.. there is a tracking software that tracks mouse movements...

The heatmap can be generated by the Clicks on the page.

The links that receive the mosts clicks or the banner ad that receives the most clicks , can be shown in different colors.

Hello Ibn,

Probably only for version 3.0. This will require some significant changes in our tracking mechanism to store the relations between all the pages in the visitor path. Right now we do not do this and instead show all the pages that the visitor opened sorted by the time when this happened.

To show to you a heat map like this we would need to know that a visitor arrived to certain page from a certain other page on the site (where he/she clicked on the link). Furthermore, if there are several links on that original page leading to the same page then we would need to understand which of the two (or more) links the visitor actually clicked. This would probably require dynamic changing of all the links on the page of the site and adding some special tracking parameters in them.

Definitely not a simple feature to add.

Hi Sergey

But this could be added at a later stage.

Or it could be added as a separate module, that wouldn't change the Reports Builder in Stuffed Tracker

It would definately be a great feature for an already great product

+1!

I would think this could be as simple as recording the coordinates of a click on the page (unrelated to links), with its date and the URL. To simplify the data set, simplify the coordinates into a grid of 10x10 or 20x20 pixel areas.

Related, but really a complimentary feature, is link ratings like in Google Analytics. Heatmaps have more cool factor, but the link ratings are probably more useful and they work with redesigns because they work with HREFs, not with pixel location in the page.

In general I would like to see ST become more visual.

Thanks!
Paul

Ignoring how cool heat maps look (pun not intended), i'd tread carefully in terms of accepting this a 'feature' for Stuffed Tracker.

A 'heat map' feature in stuffed tracker would obviously only show you where users clicked. This is fundamentally different to a 'usual' heat map (e.g. those used in usability testing), which will track the user's eye movements on a page.

And if it's only showing you what users clicked on a page, - don't you get that in Stuffed Tracker already? I s'pose the only thing you'd get was a more detailed view of where users were clicking (e.g. you'd know if they were clicking on page elements they expected to be links, but weren't).

Just my 2 pence!

Sergey

Have you decided to include the Heat Map into your next upgrade.

I don't feel like this would be a good thing to add to Stuffed Tracker... JonB is right when he says that a Heatmap like this only tracks where the user clicks, which doesn't necessarily match where the user's attention is drawn into. Imagine you have a page with no links at all on its top-left corner; many tests with eye-tracking systems show that this is the area with the most attention from the user's eyes, but a Heatmap generated through clicks would not show you this at all.

Heatmaps are supposed to be used to optimize your website, but a click-Heatmap requires your website to be somewhat optimized at start already...

I really fail to see where the drawback really is.
Heatmaps are not used to replace experience, logic.
But they certainly help improving usability, even in the case you mention.

Heatmaps are extremely useful in terms of information gathered, they provide a visual aspect that's irreplacable by any charts/tables.
Not to mention that users LOVE heatmaps...isn't it the reason why all major web stats applications have it?
It's been at least 3/4 years maybe more that clicktracks or webtrends have similar features - not counting Google analytics has it, indextools, ....and I believe that these guys work witht he largest websites so there must be a reason...